Marketing Environment Essay

market is a organisational function and a collection of processes designed to plan for create, communicate, and deliver rate to nodes and to build hard-hitting customer relationship in ways that benefit the organization and its stake holders. Profits and other organizational goals are achieved by creating value for customers. The creation of value is the realization of benefits that exceed the cost of products, services or other items. One important concept in marketing is the idea of utility.Utility is the satisfaction reliable from owning or consuming a product or service. In a market sense, utility is the value that marketers intend consumers to attach to that marketers product or services. A need is a unavoidableness to meet an urgent requirement. A want is a desire for something that is not essential. Furthermore, demand is the financial talent to buy what a person wants, for that tradings brand of products or services through marketing activities such as advertising. A brand is a promise to deliver to consumers specific benefits associated with products or services. Marketing influences you as a consumer through your current and future career choices, and through the economy.Marketing extends to a variety of tangible and intangible items they are products, services, people, places, causes, events and ideas. Marketing concept is an organizational philosophy dedicated to brain and fulfilling consumer ineluctably through the creation of value. Marketing concept mainly focus on customers relationship. Customer relationship created when businesses and consumers move through a sales transaction of a product or service. It will refer to customer relationship management (CRM). Marketing functions are activities performed within organizations that create value for specific products or services. In terms of understanding all these theory, we started Butterfly Travel Agency Sdn.Bhd to gain experience and knowledge in marketing as practically.Marketing E nvironmentMarketing environment is a set of forces, some manageable and some uncontrollable, that influence the ability of a business to create value and attract and serve customers. more factors influence value creation and the nature of customer relationships, including factors that are external to the business. Internal marketing is the execution of marketing practices within an organization to communicate organizational policies to employees and internal stakeholders. Internal marketing efforts are the businesss resources, including human and financial capital. The external environment of a business involves activities, such as supplier and customer actions, that occur outside the organizational functions of a business. External marketing can be implements into microenvironment and large environment.Microenvironment (Porters Five Forces)The microenvironment includes these forces close to a company, yet outside its internal environment, that influence the ability of a busine ss to serve its customers. A tool that helps determine the power of microenvironment of a business is Porters Five Forces of competitive Position Model. Porter analysis can assist a business with understanding the potential for new product development the attractiveness of a particular market segment or the potential to reduce costs of supply or distribution among many applications.Macro environmentThe large environment includes societal forces that are essentially uncontrollable and influence the microenvironment of a business. The macro environment contains the interest variety of sub-environments are economic, social and cultural, competitive, legal, political and technological.